added by baja · updated 3mo ago
Why Are Millennials So Into Astrology?
- At best, astrology gives people a sense of control in a chaotic world and helps them relate to others by ascribing personality traits and life’s seeming randomness to star signs and the movements of planets. Users may also learn about themselves in the process, as they’re forced to pause and examine their own behavior and feelings.
from Top 10 US astrology apps drew in $40M in 2019, up 65% from 2018 by Techcrunch
sari added
- Now, Silicon Valley tapped into millennial ennui – or, depending on your amount of cynicism, self-obsession – by taking astrology into the app age.
from Making dreams come true: inside the new age world of manifesting by Stuart McGurk
Keely Adler added
- In uncertain times, people go looking for answers in unusual places. And in 2019, many U.S. consumers found their answers in the stars — or, more specifically, in a group of increasingly popular astrology apps offering horoscopes, fortunes, palm-reading and mobile access to psychics, among other things.
from Top 10 US astrology apps drew in $40M in 2019, up 65% from 2018 by Techcrunch
sari added