Why Are Millennials So Into Astrology?

These historical patterns show us it is entirely human to turn to the supernatural, conspiracy, spiritualism and the occult in our effort to make sense of how new technology and media might change us, both individually and collectively. It is one big cope, to regain a sense of control in a time of uncertainty and difficulty.

Clearly the cultural pressure to achieve a unique self is old, strong, and not unique to hipsters, so why did the authenticity drive spin out of control after CE 2000? One possible reason is that the hundreds of studies on authenticity in tourism and subcultures have also been read and in many cases sponsored by business thinkers who directly influ... See more

As more and more of us sit with the question of what sits beyond intelligence as our true human premium, it seems that we’re doubling down on that ineffable quality that, as of yet, lies beyond the grasp of the machine: intuition.

It’s an entrance into a new era — a noetic era — coined and elaborated upon by Concept Bureau’s Zach Lamb, a brand stra... See more