Saved by aron and
The natural size
“Build the smallest possible audience.” – Seth Godin, marketing author, speaker, and entrepreneur12 If your work goes viral, if it gets seen by tens of millions of people, sure you can profit from that. But most of the time, it won’t. Most of the time, you’ll aim to delight the masses and you’ll fail. I’m glad that some people are busy trying to en
... See moreMark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
I think another driver of this sentiment and behavior is that chasing scale strips you of some humanity. It puts your head too high up in the clouds. It removes you from what happens in the real world with real people. Pursuing something that can’t scale does the exact opposite: it grounds you. It’s a comforting and healing next act.
Anu • Pursuits That Can’t Scale
...there is a paradox to scale, I think. People who want to be big sometimes think, “I have to immediately reach the largest possible audience.” But in a weird way, the best way to produce things that take off is to produce small things . To become a small expert . To become the best person on the internet at understanding the application of Medic... See more
André Chaperon • Part II: “Open World” Marketing
(1) scale: an audience in the thousands or more
Clay Shirky • Here Comes Everybody: The Power of Organizing Without Organizations
Being intentionally tiny enables us to develop products and services specifically tailored to audiences with diverse needs, providing a level of attention and care (and fun) that larger companies cannot offer or compete with.
André Chaperon • Part II: “Open World” Marketing
I think another driver of this sentiment and behavior is that chasing scale strips you of some humanity. It puts your head too high up in the clouds. It removes you from what happens in the real world with real people. Pursuing something that can’t scale does the exact opposite: it grounds you. It’s a comforting and healing next act.