The Mystery of the $2,000 Ikea Shopping Bag

The Mystery of the $2,000 Ikea Shopping Bag

The Mystery of the $2,000 Ikea Shopping Bag

Silvia Bellezza hbr.org

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From little treats, to the cheapening of everything, to little luxuries--how to position to sell at a premium More examples 👇 https://t.co/wgEgEPFij2

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Luxury beliefs have, to a large extent, replaced luxury goods.

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