If we were to try to test an entire idea, we would have to build a Minimum Viable Product (MVP). The problem with MVPs is right there in the name — “product.” MVPs offer the perfect excuse to skip assumption testing and start building your product instead. While you may intend for that initial MVP to be small in scope, it often shifts in definition... See more

When we shift away from testing our idea and focus instead on assumptions, we replace the MVP with the RAT — Riskiest Assumption Test — which follows this three-step process:

1. List the assumptions that must be true for your idea to succeed.


2. Identify which individual assumption is most important for this success.


3. Design and conduct a test to prove wheth

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