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The Musician’s Guide to Web3
9. Create new kinds of art: Web3 gives artists new tools and a new language for creative work. Artists should embrace these opportunities to experiment and try new ways of presenting their craft.
Justin De Marco • The Musician’s Guide to Web3
10. Bridge physical and digital worlds through NFTs: While NFTs are sometimes viewed as being exclusively digital, what they actually offer is the digitization of both physical and digital objects. By enabling digital scarcity, NFTs can now reflect the physical scarcity of our analog world.
Justin De Marco • The Musician’s Guide to Web3
8. Build with your squad
Justin De Marco • The Musician’s Guide to Web3
7. Create a private community or fan club: For musicians, this might mean something like a fan club where the NFT acts as a membership pass into the club. With that membership comes all kinds of perks: meet-and-greets, early or exclusive access to merch and tickets, unreleased music, artist Q&As, etc.
Justin De Marco • The Musician’s Guide to Web3
Despite the recent downturn, the music industry’s interest in web3 is still as strong as ever. Artists, managers and labels are all coming around to the idea that web3 represents a massive opportunity to re-architect how musicians earn a living and connect with their fans. As an artist or manager, you might be wondering what your web3 strategy is g... See more
Justin De Marco • The Musician’s Guide to Web3
1. Sell music or visual art as a collectible NFT: This is the most common model for music NFTs today. Artists will sell music or media (photo/video) related to their music as an NFT. Platforms like Catalog, Sound, Nina or MintSongs focus on music itself. But you can also offer derivative assets like music videos, demo recordings, alternative versio... See more
Justin De Marco • The Musician’s Guide to Web3
3. Fund one-time projects and moonshot ideas: One of the benefits of crypto is giving fragmented groups of people the tools to rapidly coordinate around shared ideas. Artists, fans and music companies can use NFTs to crowdfund one-time projects and moonshot ideas.
Justin De Marco • The Musician’s Guide to Web3
5. Create an experience unlocked by NFTs: These experiences can be either digital or physical. Access to a private Discord or to gated content on a website is a simple kind of experience, but there’s a much wider range of possibilities.
Justin De Marco • The Musician’s Guide to Web3
11. Sell a sync license: NFTs offer a potential opportunity for simplifying the sync licensing process. By embedding a complex set of rights and licenses into a fairly liquid digital token, copyright owners can simplify how they issue licenses and how everyone gets paid.