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The Most Valuable Commodity in the World Is Friction




So... the digital world has nearly eliminated friction (ChatGPT writes essays, Meta's AI plays your friend). The physical world drowns in it (Newark airport, infrastructure crumbles). And for those who can afford it, friction becomes an optional aesthetic choice (West Village living, curated experiences).
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Friction: The Cure for a Society Bored to Death
eugenehealey.substack.comunderpinning the zero-friction society is an insidious belief: that every instant that we spend with other people without transacting is a transaction cost getting in the way of efficient market exchange.