Behance Blog | The Most Defensible Thing You Can Do for Your Career: Build an Audience

In many societies, one’s professional fate is decided by the tribe, the family. However, one is increasingly thrown back into ‘How can I develop my own voice and niche from where I can operate’? Is there something like an individual signature? Perhaps not, but I do believe in skills, in small steps, working on various projects at the same time with... See more

But over my two decades of experience, I have found that slowly curating and cultivating a smaller, highly engaged audience who are invested in their journey leads to greater satisfaction (and long-term profitability).