The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People

The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People

Jeff Freedmanamazon.com
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The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.

Bernadette Jiwa

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Marketing

Bernadette Jiwa • 3 highlights

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Emotion By Design: Creative Leadership Lessons from a Life at Nike

Greg Hoffman

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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Seth Godin

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Stories That Stick

Kindra Hall

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Make Your Idea Matter: Stand out with a better story

Bernadette Jiwa

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