The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
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The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
This sort of rejection isn’t helpful because it doesn’t teach you anything. Hard pitching gives binary feedback: you either nailed it or you didn't. That’s okay when you’re making fine adjustments (tweak this feature) but bad for bigger questions (does anybody care at all about what I’m doing). Ask learning questions which pass The Mom Test. Then c
... See moreRob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a set of simple rules for crafting good questions that even your mom can't lie to you about.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
