The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
added by sari ยท updated 2y ago
added by sari ยท updated 2y ago
2 highlights
The Mom Test is a set of simple rules for crafting good questions that even your mom can't lie to you about.
The Mom Test: Talk about their life instead of your idea Ask about specifics in the past instead of generics or opinions about the future Talk less and listen more