Another reason momentum is really valuable is that it helps cement a culture of performance and effective action. Start-up teams have an initial amount of bonding energy. That bonding energy dissipates every time there is a disappointment. You have a limited amount of time to hold together a team to accomplish something. Every time you have a micro

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Founders: Find something that is both important to you and resonates with a group of people at this particular moment in time. In the early days you’ll need to frame your story—to recruits, to partners, to investors, and to the entire outside world—along those lines. Talk about why your company matters, not just what it does. Make sure your product... See more