The Missing Link Between Web2 and Web3: Custody - a16z crypto

We begin with a familiar experience for end users and build out self-custody capabilities over time.

Step 2: Give the option to start engaging with the product in a simple, fully custodial experience.

The future of mass-market crypto experiences lies within apps that provide familiar, custodial experiences with the ability to graduate into non-custodial experiences.

This user journey experience comes in 4 steps: 

Step 3: Educate the user in the product and off platform.

Step 4: Create pathways to web3 wallets.