Many founders assume the best first step in exploring an idea is building an MVP.
This is wrong--there is a better way that can save you time and money.
THREAD: The Minimum Viable Testing framework (a follow-up to my article in the First Round Review)
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So many founders have a great idea but can’t figure out how to sell it. Second-time founders know that they shouldn’t even bother with an idea if it is not sell-able. Marketing risks force you to face the truth: Do you know enough about your market to know how to sell it and who will buy it?
Minimum Viable Testing involves identifying hypotheses you have about a market and creating tests that only focus on those hypotheses, not the long-term vision, the customer’s opinions, company or product building. This method forces you to be even more minimal in your initial tests, so that you can save time and have higher accuracy on your... See more