Start by educating, then inspiring, then entertaining. Each of these three levels of content is more far-reaching than the last.

Don’t be a product visionary—or, worse, a product dictator. Your company shouldn’t be a cult of personality, building exclusively what you want on the timelines you decide. WeWork is one example of how that path leads to certain doom. Among the numerous excesses, questionable decision making, and lavish capital infusions based on little evidence... See more

Profitability means sustainability. Instead of treading water until a lifeboat comes along to save you—which is how many founders think about raising their next round of VC funding—it means building your own boat.

Building a minimalist business does not mean settling for second best. Instead, it’s about creating sustainable companies that have the flexibility to take risks to serve the greater good, all while empowering others to do the same. Being profitable, hopefully from the very beginning, means being able to focus and to stay focused on the reason you... See more

Speaking of vulnerability, minimalist entrepreneurs share their stories, from struggle to success.

You don’t have to blog four times a week if a monthly newsletter with meaningful content is what you can manage and is more suited to your business. As with social media, experiment with how best to use your email list. If you send something out and readers unsubscribe en masse, don’t do that again. But if you offer your knowledge, your insights,... See more

But keep in mind that you definitely do not need to finish this book to start. Start as soon as you can. Start before you feel ready. Start today. You don’t learn, then start. You start, then learn.

Too many people think their business account is enough. No, it’s not. People don’t care about your business and its success, they care about you and your struggles.