“Customer Insight Formula.” The formula consists of four simple questions I like to begin with when meeting or surveying my ideal audience so that I can better understand and serve

7. You don’t need a big team.

Step 2: Pick Your Audience

Can I promote your work?

Expert Signposts: 1. My audience often dreams of achieving… 2. My audience is afraid of not knowing enough about… 3. My audience often searches and Googles phrases like… 4. My audience likes to follow these types of people and organizations in the

Step 9: Get Promotional Partners

The sad truth about this world is that it is not set up to help people share their real voice and their real message. We are a society that does not adequately value mentorship or sharing life experience and

in order to learn more about what they need from you: 1. What is it you are trying to accomplish this year? 2. What do you think it would take to double your business (or happiness) this year? 3. What frustrates you the most about your business or your life right now? 4. What have you already tried to do to improve your situation? What worked and w

5. Your promotions are based on your promotions.