The Microwave Economy

The Microwave Principle. Consumers are on an eternal quest for convenience. If you can build a product that demonstrably saves them time or gives them more convenience, they'll choose your product over a higher-quality competitor almost every time.

I like the term economism . It describes how economic thinking and practice have become ingrained into all sorts of aspects of our lives, even non-economic ones. In today’s world governed by economism , everything seems to need to be measured by economic logic: am I using my time efficiently?

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more