Similarly, I wonder whether the creator economy, as it matures, will resemble less of its original promise (a way for people to do the things they love), in favor of a “creator industrial complex.” Part of the problem is that creativity comes in fits and starts, and can’t always be tamed into a predictable routine. If you’re obligated to create... See more

The problem with niche strategy, in a nutshell, is that it's a reliable destroyer of the human spirit. It's built on the assumption that we can segment ourselves, and turn one static aspect of the self into an economic engine that makes the rest of our life feel how we wish it'd feel. It's a nice idea in theory, but after everything I've

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If you go too far off the beaten path of algorithmic consistency, you risk never being heard. You may never get enough cultural momentum to exist in any meaningful way. That is a real problem. But if you're too good at algorithmic optimization, you risk building a large audience without saying anything particularly original or important. Not to... See more