The Mentor Brand: How Great Companies Become Irreplaceable Brands
They needed to move beyond transactional branding and create relationships that felt meaningful, sustainable, and transformative.
Iñaki Escudero • The Mentor Brand: How Great Companies Become Irreplaceable Brands
In a world that rewards manipulation, mentorship is a radical act.
Iñaki Escudero • The Mentor Brand: How Great Companies Become Irreplaceable Brands
What story does your brand carry? What story do you, as a founder, strategist, or creator, carry into every room you enter?
Iñaki Escudero • The Mentor Brand: How Great Companies Become Irreplaceable Brands
They don’t just measure how many people clicked—they measure how many people grew.
Iñaki Escudero • The Mentor Brand: How Great Companies Become Irreplaceable Brands
People Don’t Buy Products—They Buy Transformation
Iñaki Escudero • The Mentor Brand: How Great Companies Become Irreplaceable Brands
The Mentor (Your Brand’s Role in Guiding the Hero)
Iñaki Escudero • The Mentor Brand: How Great Companies Become Irreplaceable Brands
The best brands don’t just sell—they guide. They create frameworks, communities, and aspirations that allow customers to see themselves in a new light.
Iñaki Escudero • The Mentor Brand: How Great Companies Become Irreplaceable Brands
The shift from Hero to Mentor isn’t a theoretical
Iñaki Escudero • The Mentor Brand: How Great Companies Become Irreplaceable Brands
Scent isn’t just smell — it’s storytelling.