If a simplistic description of AI is computers learning to be more human, then the persistence of Hawk Tuah for six months and counting is the inverse: Humans learning how it feels to be a computer—forced to remember, unable to move on, endlessly consuming and regurgitating our past output in slightly different formats—a video here, a podcast there... See more

‘Yeah, TikTok is for three things: learning stuff and feeling good about yourself, stalking people, and brain rot.’

In this way, brain rot is what we might call a ‘genre of participation’, to borrow a term from the work of the cultural anthropologist Mimi Ito. On a digital social media application like TikTok, with its endless different types of con... See more