
The Meme Fossil Record

Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an “AI editor” expects “output of 200 to 250 articles per week.” ChatGPT is being used to generate whole spam sites. Etsy i... See more
James Vincent • AI Is Killing the Old Web, and the New Web Struggles to Be Born
We’re lost in the garden of forking memes, and the idea of linear progress along a single historical time line seems like a quaint artifact from a much simpler era. Grand visions of the future are few and far between; the pop cultural landscape is littered with post-apocalyptic dystopias. If we want to make sense of how we got here, we have to unde... See more
Aaron Z. Lewis • The garden of forking memes: how digital media distorts our sense of time

As we are fed more content, we are pushed deeper into algorithmic niches. In return, we are encouraged to engage with more extreme and polarizing identifiers because it is more labelable, more indexable by the machine — the creation of the “Island". On this island, the slang, in-jokes, and archetypes which emerge as a community develops in isolatio... See more

