Meme coins use visual and rhetorical cues like humor, irony, and absurdist lore to position themselves as accessible antidotes to traditional financial systems. They commodify our collective desire for economic empowerment, emotional gratification, and social belonging. It could be said that meme coins aestheticize financialization itself, using... See more

The internet + crypto is starting to reveal this with the explosion of interest in meme stocks, meme coins, and NFTs.

Indeed, the success of a meme coin depends on its ability to circulate semiotic fragments of itself—images, slogans, icons—that evoke a sense of belonging, rebellion, or humor, however fleeting or contradictory.