The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxteramazon.com
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Membership isn’t just “subscription by another name” (though it’s often referenced that way), or about giving consumers access to a product. It’s participation in a larger cause that reflects what they want to see in civil society. In membership, there’s a different social contract or value proposition between the site and its members.
Jacob Cohen Donnelly • Subscriptions Is Perfectly Fine; But Community Can Give You More
after you sign up and until you cancel, you get the same great experience without having to enter your payment information ever again.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
membership appeals to the members too, because membership provides recognition, stability, and convenience while connecting people to one another.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
La comunidad es la moneda del nuevo Internet y las membresías son la forma en que se le pagará.