The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxteramazon.com
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
amazon.com
models based on memberships (Zipcar, Bag Borrow or Steal), service fees (Airbnb, Zopa), and micropayments for usage (BIXI, BabyPlays) being established. Also, as companies start to redefine themselves as acting as the bridge between individual users and the community, we will trust them more, and as a result interact with them in different ways. Th
... See moreRachel Botsman • What's Mine Is Yours: The Rise of Collaborative Consumption
Membership is about connection and access over privacy and ownership—and not everyone values these the same way.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
The Membership Economy is all about putting the customer at the center of the business model rather than the product or the transaction. Every organization should be focused on the customer. The business model and organization need to support this customer-centric model. The
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Membership is an attitude, an emotion. A subscription is a financial arrangement.