Membership programs thrive on “conversion events.”

Brands that offer memberships see them as something that allows the brands to offer better value to customers, while also hopefully locking them in to make future purchases. 

Membership promises to be such a powerful and scalable way to build a brand that it’s also catching the attention of investors. Why? Memberships offer recurring revenue and since not all of the perks are directly tied to physical goods, they can be delivered virtually