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The Medium pivot is the message
Marshall McLuhan’s famous idea “the medium is the message,” in which he suggests that the medium through which content is communicated is just as significant, and sometimes more significant, than the content itself. He wrote this thesis in the 1960s, but it feels forever relevant.
elitism is the enemy of the people
So what did McLuhan mean? By ‘medium’, he was talking about the way messages are communicated. Everything from printed books to television to the Web is a medium for carrying messages to people. A message is a fact, a piece of content, that the user of a medium partakes of.
However, the medium itself matters. As McLuhan said, a medium itself is a... See more
However, the medium itself matters. As McLuhan said, a medium itself is a... See more
The medium is the message — Martin Stellinga
Message is change of scale or pace or pattern.
Change Scale
Change Pace
Change Pattern
Marshall McLuhan’s “Medium is the Message” Model:
many have found McLuhan’s aphorism “the medium is the message” confounding, McLuhan actually offered a rather explanation. “The ‘message’ of any medium or technology,” McLuhan wrote, “is the change of scale or pace or... See more
Change Scale
Change Pace
Change Pattern
Marshall McLuhan’s “Medium is the Message” Model:
many have found McLuhan’s aphorism “the medium is the message” confounding, McLuhan actually offered a rather explanation. “The ‘message’ of any medium or technology,” McLuhan wrote, “is the change of scale or pace or... See more