Marshall McLuhan’s famous idea “the medium is the message,” in which he suggests that the medium through which content is communicated is just as significant, and sometimes more significant, than the content itself. He wrote this thesis in the 1960s, but it feels forever relevant.

So what did McLuhan mean? By ‘medium’, he was talking about the way messages are communicated. Everything from printed books to television to the Web is a medium for carrying messages to people. A message is a fact, a piece of content, that the user of a medium partakes of.

However, the medium itself matters. As McLuhan said, a medium itself is a... See more

Message is change of scale or pace or pattern.

Change Scale

Change Pace

Change Pattern

Marshall McLuhan’s “Medium is the Message” Model:

many have found McLuhan’s aphorism “the medium is the message” confounding, McLuhan actually offered a rather explanation. “The ‘message’ of any medium or technology,” McLuhan wrote, “is the change of scale or pace or... See more