The Media's Pivot to AI Is Not Real and Not Going to Work

So AI is destroying traffic, ripping off our work, creating slop that destroys discoverability and further undermines trust, and allows random people to create news-shaped objects that social media and search algorithms either can’t or don’t care to distinguish from real news. And yet media executives have decided that the only way to compete with ... See more

The only journalism business strategy that works, and that will ever work in a sustainable way, is if you create something of value that people (human beings, not bots) want to read or watch or listen to, and that they cannot find anywhere else. This can mean you’re breaking news, or it can mean that you have a particularly notable voice or persona... See more