The Marketing Genius of the Michelin Brothers
13 Lessons from Les Schwab:
1. Get the Incentives Right: Les gave store managers 50% of profits but made them keep every penny invested until their stake equaled his. "If I share half but the store is more successful, my half is worth more than my whole used to be." By locking in their wealth, he ensured they'd think... See more
Shane Parrishx.comOne of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes. For a brand like MSCHF, success might not always come from money—sometimes, it comes from products that reinforce how they want to... See more