There are endless ways to build your agency's organizational chart, define your career paths, and construct your account teams, and they continue to change.

The three primary catalysts of transformation—change velocity, selective consumption, and success factors—will drive the need for a new breed of agencies, functioning within a more open and collaborative ecosystem. If you are a rising star in a traditional firm, you too have a choice. Life and business are about the pursuit of purpose. Push for cha

Look for opportunities to expand your connections within client organizations. If you only have a single contact person, and that professional leaves, the account can be at risk. However, if you have built relationships with multiple contacts, then you have a far greater chance of retaining the account.

Let's take a look at seven core elements of effective business copywriting, and some tips on what to look for when hiring writers:9

If you are not putting in the time and energy to succeed, someone else will, and you have no right to complain when they take what was yours. It is acceptable to be mediocre, but if that is the path you choose, then alter your expectations about what life will give you in return. Success is not easy, but things worth achieving never are.

The Best Plan Is to Prepare for Perpetual Change Change velocity principles dictate that trying to plan for anything beyond three years is an exercise in futility. Have a vision for the long-term, but make infrastructure decisions based on current and short-term realities.

Choose the Right Clients Commit your talent and energy to clients who will value your contributions to their business. Learn to trust your instinct, and watch for red flags, such as unrealistic expectations and a lack of respect for your time and talent during the discovery process. Model agencies never appear desperate for new business, even if th

Remain at the forefront of innovation and technology. As discussed in Chapter 2, marketing agencies that are immersed in technology are able to continually increase efficiency and productivity, evolve client campaigns, and make strategic connections of seemingly unrelated information.

Content has also been proven effective at helping move prospects through long sales cycles.