The Marketing Agency Blueprint

Share technology news, trends, and innovations through your agency social networks.

Prototype hybrid agencies, specifically disruptors, are driven by systems. They are built on adaptable infrastructures that enable them to evolve more quickly than their traditional agency brethren.

As I have stated numerous times, talent is your greatest asset as an agency. Your ability to attract and retain A players directly affects your client loyalty. These professionals are highly motivated, career-focused individuals. They need a system that defines titles, responsibilities, pay scales, bonus structure, performance metrics, expectations

Building a dynamic, full-service hybrid agency designed to grow beyond 10, 20, and even 50 employees, requires incredible drive, remarkable patience, and an undying belief that you are creating something of great significance. Money cannot be the primary motivator. It is the need to create change, to push boundaries, and to positively impact the li

Builders are services designed to set the foundation for future success, while drivers are intended to produce short-term results. Your agency's ability to succeed and bring value to clients requires a balanced and strategic approach to both.

My theory behind growing a wildly successful and influential firm was to hire talented, intelligent, and motivated professionals, provide them with the systems and infrastructure necessary to succeed, and then get out of their way.

Services must be complementary, with limited crossover between agencies.

Objective Management Group assessments were developed by founder and CEO Dave Kurlan and are used by more than 8,500 companies. The assessments evaluate a potential sales candidate's strengths, skills, weaknesses, and challenges as they relate to 21 core competencies found in successful salespeople, which OMG defines as: 1. Has written goals. 2. Fo

Our Agency Manager dashboard highlights two core factors for all clients—account status and income potential. Account status defines whether the clients are project or campaign clients and income potential establishes a 1 to 5 rating based on their forecasted annual revenue, with 1 being the highest potential accounts.