The Marketing Agency Blueprint
- Supportive buy cycle. 12. Consistent effective prospecting. 13. Reaches decision makers. 14. Effective listening and questioning. 15. Early bonding and rapport. 16. Uncovering actual budgets. 17. Discovering why prospects buy. 18. Qualifies proposals and quotes. 19. Gets commitments and decisions. 20. Strong desire for success. 21. Strong commitmen
Paul Roetzer • The Marketing Agency Blueprint
Just think what an agency could accomplish, and how much value it could bring to its clients, if it rewarded professionals for retention and growth of accounts, rather than how many hours they bill in a year.
Paul Roetzer • The Marketing Agency Blueprint
Marketing agencies are bound by the limitations of human resources.
Paul Roetzer • The Marketing Agency Blueprint
Pricing strategy is a key component to disruption.
Paul Roetzer • The Marketing Agency Blueprint
Remain at the forefront of innovation and technology. As discussed in Chapter 2, marketing agencies that are immersed in technology are able to continually increase efficiency and productivity, evolve client campaigns, and make strategic connections of seemingly unrelated information.
Paul Roetzer • The Marketing Agency Blueprint
The Marketing Agency Blueprint presents 10 rules for building tech-savvy, hybrid agencies that are more efficient, influential, and profitable than traditional firms, and, most importantly, are capable of delivering greater results and value to clients.
Paul Roetzer • The Marketing Agency Blueprint
Keep in mind that the most effective lead-generation campaigns are focused on creating value, not selling.
Paul Roetzer • The Marketing Agency Blueprint
Builders are services designed to set the foundation for future success, while drivers are intended to produce short-term results. Your agency's ability to succeed and bring value to clients requires a balanced and strategic approach to both.
Paul Roetzer • The Marketing Agency Blueprint
Objective Management Group assessments were developed by founder and CEO Dave Kurlan and are used by more than 8,500 companies. The assessments evaluate a potential sales candidate's strengths, skills, weaknesses, and challenges as they relate to 21 core competencies found in successful salespeople, which OMG defines as: 1. Has written goals. 2. Fo
... See morePaul Roetzer • The Marketing Agency Blueprint
The same holds true in a marketing agency. You are always selling. You are selling an idea, vision, service, agency brand, personal brand, and belief that your firm is more capable and qualified than the next one.