
The Managed Heart: Commercialization of Human Feeling

Mills argued that when we “sell our personality” in the course of selling goods or services we engage in a seriously self-estranging process, one that is increasingly common among workers in advanced capitalist systems.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
Like the sense of hearing, emotion communicates information. It has, as Freud said of anxiety, a “signal function.” From feeling we discover our own viewpoint on the world.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
The word objective, according to the Random House Dictionary, means “free from personal feelings.” Yet ironically, we need feeling in order to reflect on the external or “objective” world.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
Beneath the difference between physical and emotional labor there lies a similarity in the possible cost of doing the work: the worker can become estranged or alienated from an aspect of self—either the body or the margins of the soul—that is used to do the work.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
Like other senses—hearing, touch, and smell—it is a means by which we know about our relation to the world, and it is therefore crucial for the survival of human beings in group life.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
There is a cost to emotion work: it affects the degree to which we listen to feeling and sometimes our very capacity to feel.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
When the “womanly” art of living up to private emotional conventions goes public, it attaches itself to a different profit-and-loss statement.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
I use the term emotional labor to mean the management of feeling to create a publicly observable facial and bodily display; emotional labor is sold for a wage and therefore has exchange value. I use the synonymous terms emotion work or emotion management to refer to these same acts done in a private context where they have use value.
Arlie Russell Hochschild • The Managed Heart: Commercialization of Human Feeling
When I speak of the transmutation of an emotional system, I mean to point out a link between a private act, such as attempting to enjoy a party, and a public act, such as summoning up good feeling for a customer. I mean to expose the relation between the private act of trying to dampen liking for a person—which overcommitted lovers sometimes
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