added by sari · updated 2y ago
The Luxury Trap: Why it’s a Mistake to Define Luxury By Price
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Matthew Giampetroni and added
- According to Fiske and Silverstein the three kinds of “new luxury” share certain common traits, which set them apart from old luxury. Whereas old luxury goods were based on status, class and exclusivity, a new luxury philosophy inspires consumers to forge stronger emotional ties to the products and brands. Companies engage consumers and reap the be... See more
from Redefining luxury: A review essay by Fabian Faurholt Csaba
James Stevens added