Everyone talks about authenticity, but most of what we see is performance.

But there’s a line between imitation and authenticity. You can feel it in the way someone filters influence through themselves, instead of copying it whole. Real authenticity cant be copied. It can be attempted but everyones bullshit meters are way too fine tuned now adays which is a great thing.

Authenticity is a thing of real value. It’s what keeps people relevant long after the trend has burned out. It’s what builds trust, what gives weight, what separates the endless copies from the work that actually sticks.