Mondelez International (formerly Kraft Foods) offers a 90-day accelerator program that connects mobile startups with brands like Oreo and Chips Ahoy.

In less fanciful and more lean startup-specific terms, an innovation colony is a dedicated department of small teams focused on conceiving new products, validating the market for them, and shepherding them to product/market fit with increasing reliability and decreasing cost.

Second, you must have the ability and organizational support needed to build unique structures, say, to start a new company or form a joint venture with one of your biggest competitors.

Given the unpredictability of these market trends, the only sensible approach is to embrace uncertainty and build your strategy around it. Your efforts must be geared toward relentless experimentation so that you can discover opportunities as soon as they emerge.

A viable thesis is based on where the market is going in the future, not on what your company has proven itself to be good at in the past. So the first order of business, before you sit down to formulate it, is to become familiar with the current market.

Creating innovative products from scratch benefits the enterprise as a whole by making all your employees feel innovative. It confers a sense of pride and passion that business as usual can

Skip the “solution” fields for now. Instead, have everyone on the team write down five assumptions that must hold true for the problem to be valid.

Any innovation strategy needs to take into account five principles of this new environment: Market shifts are unpredictable. Small teams create immense value. New markets are winner-take-all. Speed is the only competitive advantage. For every success, there are a multitude of failures.

Clayton Christensen wrote about the innovator’s dilemma, where companies defend their turf rather than disrupting it. Almost by definition, they’re trying to get the most ROI out of products they’ve created rather than disrupting their industry with something totally new.