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The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the ... See more
Walter Isaacson • Steve Jobs
Great design is eliminating all unnecessary details. —MINH D. TRAN, TECHNOLOGIST AND DESIGNER
Josh Kaufman • The Personal MBA: A World-Class Business Education in a Single Volume
Atop the brochure McKenna put a maxim, often attributed to Leonardo da Vinci, that would become the defining precept of Jobs’s design philosophy: “Simplicity is the ultimate sophistication.”