
The Laws of Creativity

Epictetus, the Greek philosopher, once said, “When someone is properly grounded in life, they shouldn’t have to look outside themselves for approval.”
Joey Cofone • The Laws of Creativity
The ideal number of concepts to combine is two or three. Any more than three and the person on the other end, the one trying to understand you, isn’t going to make all the necessary connections for your new concept to hit. Any less and, well, you just have one thing—that’s called copying.
Joey Cofone • The Laws of Creativity
Keep in mind, however, that many assumptions are correct. Do not turn an exercise of validation into a witch hunt that focuses on proving the ideas you want to be true. If you aren’t careful, you will waste a lot of time and energy in denial before ending back where you started.
Joey Cofone • The Laws of Creativity
According to Alexander, “With the right attitude, self-imposed limitations vanish.” The trick is recognizing that most limitations, while seemingly originating from others, ultimately rely on you to give them power.
Joey Cofone • The Laws of Creativity
most limitations require one’s own permission to be applied, that many can be rejected or fashioned into new ones.
Joey Cofone • The Laws of Creativity
Take two or three of those curiosities—the ideas that develop from the things you know and learn—and combine them to form a new concept. Don’t force it, but find existing overlaps and nooks and crannies that help them naturally fit together.
Joey Cofone • The Laws of Creativity
Anaïs Nin, the French-Cuban writer, said, “Life shrinks or expands in proportion to one’s courage.” How big or small your world is—and the life you lead—is wholly up to you.
Joey Cofone • The Laws of Creativity
The Law of Expression Embrace the parts of you that others call weird. Don’t hide what makes you different. Allow those parts to float to the top and be seen by all. Your uniqueness is what makes your creations original, effective, and memorable.
Joey Cofone • The Laws of Creativity
The Law of Connection Base concepts can neither be created nor destroyed, they simply merge to form new combinations. Creativity is not about creating—it is about combining.