The Latest Artist To Join Spotify? Mother Nature | Atmos

Spotify has inserted sponsored songs in listeners’ playlists, and has also discussed charging artists and labels for data about their habits.

Spotify’s main form of compensation is the promise of exposure. Put your music on Spotify and it’s instantly available to 138 million subscribers, a veritable nation-state of potential listeners. But with that promise comes the relinquishing of even more control. Reaching any of those listeners depends primarily on Spotify’s recommendation systems;... See more

More creators are creating — and succeeding — than ever before. In 2020, over 76,000 artists were added to Spotify playlists for the first time, the large majority of which were discovered through our playlist pitching tool, which is freely available to all artists. Also, as of 2020, 57,000 artists now represent 90% of monthly streams on Spotify — ... See more