The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

Try Before You Buy You pay nothing until after you have tried our product for 30 days. Copywriting legend Gary Halbert said that this is the most powerful tactic he has ever used, but in Gary’s words, “Very few people have the balls to test it.”

The Irresistible Offer is an identity-building offer central to a product, service, or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up.

The tradition of giving a ring dates back to Greco-Roman mythology, but it wasn’t until De Beers began an advertising campaign in the 1940s that the diamond became the standard. Some even go so far as to say that De Beers not only artificially created this demand, but also artificially manipulates scarcity.

If customers only have to put up a small amount now, they tend to perceive the total risk as being lower. Most people don’t think too far past that first payment.

If the product you offer is one such that your consumers are excessively worried about its breaking down, then a warranty may be just the ticket to reverse risk.

factual proof. When you’re offering a product, do you have research that shows how the value or popularity of comparable products have increased over time?

social proof. This is generally provided through testimonials, demonstrating that there are people out there who have tried the product and are quite happy

The bigger and bolder you make your Touchstone, the more difficult it is to prove, and the harder you have to work to sell your believability and your credibility.

Big Four: What are you trying to sell me? How much? What’s in it for me? Why should I believe you?