The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

Big Four: What are you trying to sell me? How much? What’s in it for me? Why should I believe you?

Don’t be lulled into the trap of thinking that uniqueness alone will make your sales revenues start climbing.

factual proof. When you’re offering a product, do you have research that shows how the value or popularity of comparable products have increased over time?

technical proof. Has the effectiveness of your product been scientifically validated? Do you have some tests that show that your product will actually achieve its stated purpose?

What’s a touchstone? In short, it’s a statement that addresses as many of the following points as possible: • Here’s what we are selling. • Here’s how much it will cost. • Here’s what’s in for you. • Here’s why you should trust us.

If the product you offer is one such that your consumers are excessively worried about its breaking down, then a warranty may be just the ticket to reverse risk.

Smart marketing consultants use a pay-for-results system because they are highly confident in their abilities.

Add some service, feature, or benefit—anything that will make your offer a truly great deal for the customer.

1. Create The Irresistible Offer 2. Present It to a Thirsty Crowd 3. Sell Them a Second Glass