The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom

You boost your self-confidence by reflecting less on yourself and more on your targets’ problems and aspirations. You’ll find your confidence soars when you’re on the exact same wavelength as your prospects.

Decision #1: The Basis of Your Fees

YOU: “Yuri, you’ve been incredibly helpful during this project. You know that meeting people and building relationships are at the heart of what I do. Plus, I love meeting interesting people. Who have you run into recently who’s intriguing, creating change or shaking things up?”

If you’re operating on a razor thin margin, you’re unlikely to spend any extra time or effort on a project. You’ll resist changes to the project plan even when they’re warranted, and you’ll have to negotiate a change order (ugh!) every time any additional work is needed. In contrast, with a healthy margin, you have the freedom to rework, adjust, an

This section clearly and succinctly outlines the nuts and bolts of the contract, and includes:

“I work with B2B manufacturers who are tired of slugging it out for market share.”

Most consultants present a dry, dreary, logical narrative that doesn’t compel prospects to sign on the dotted line. An injection of life and emotion is needed. Your job is to weave a persuasive story that demonstrates your awareness of your prospects’ emotions as well as their thoughts. The underpinnings of emotional persuasion were captured succin

3. Offer Alternatives

Fee Structure #6: Fixed Value-Based Fees with a Bonus