The Invisible Intersection of Category Design and Lean Startup
His product looked strikingly different, but not just for style, it was deliberately to draw attention to the bagless POV executed as his “Cyclone” technology, allowing owners to see their dirt whizzing around inside.
He bisected the entire market into just two categories
Consumers could suddenly see the problem ... See more
He bisected the entire market into just two categories
- Bagless vacuums 👍
- Vacuums with bags 🤮
Consumers could suddenly see the problem ... See more