One major benefit of subcultures is that they open up necessary space when the mainstream becomes too crowded. Now, thanks to the internet, everything is supposedly a subculture—the mainstream has supposedly broken into a thousand fragments. One would assume this creates more room for everyone to spread out, literally and figuratively, but even

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ours is an era of decline that has turned from the outward to the inward obsession with identity and “authenticity,” both personal and tribal, fueled by digital connectivity. Paradoxically, social media in this sense is anti-social, leading to the disintegration of community through a kind of connected isolation.

Something else happens in a world of superabundance, and an attention economy. Because you can’t find what you want, you start to dig yourself into very specific niches, and join sub-groups. Everyone atomizes into millions of groups connected by very specific interests. In more benign ways, it can be great – you find your fellow travelers, and I... See more