the internet as a creative practice — kening zhu

In other words, the internet enabled a vision where creativity and practicality were directly correlated. The more effort you put into your creative output, the greater the practical benefits would be.

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more