The Intellectual Obesity Crisis

We evolved to crave sugar because it was a scarce source of energy. But when we learned to produce it on an industrial scale, suddenly our love for sweet things became a liability. The same is now true of data. In an age of information overabundance, our curiosity, which once focused us, now distracts us. And it’s led to an epidemic of intellectual... See more

Eventually, the addiction to useless info leads to what I call “intellectual obesity.” Just as gorging on junk food bloats your body, so gorging on junk info bloats your mind, filling it with a cacophony of half-remembered gibberish that sidetracks your attention and confuses your senses. Unable to distinguish between relevant and irrelevant, you b... See more

The most straightforward way to improve your information diet is to develop a habit for meta-awareness; to pay attention to what you're paying attention to. When you find yourself reaching unprompted for your phone, or hovering over the Twitter icon, invoke the “10-10-10 rule:” ask yourself, if I consume this info, how will I feel about it in 10 mi... See more

Since low-quality information is just as effective at satisfying our information-cravings as high-quality information, the most efficient way to get attention in the digital age is by mass-producing low-quality “junk info”— a kind of fast food for thought. Like fast food, junk info is cheap to produce and satisfying to consume, but high in additive... See more

The short of it is that when we think about information diets we might fixate on the quantity of information but ignore the quality and the processing of it. That’s like only looking at calories to determine if a diet is healthy. We need to have a higher-fidelity picture of the information we consume – our entire perception of reality relies upon i... See more

And if your cravings can't be beaten by mere reasoning, then consider rearranging your lifestyle so junk info is simply not an option. The way I beat intellectual obesity was by trying to become the best writer I can be. Writing requires you to filter out bad information because you have a duty to your readers to not be full of shit. Writing also f... See more