The Instigation Dispatch: 7.28.25- When Aspiration Beats The Algorithm (FREE)
theinstigationreport.substack.com
The Instigation Dispatch: 7.28.25- When Aspiration Beats The Algorithm (FREE)
“Brands as Libraries” proposes that brands should think like cultural institutions in order to deepen their connection to the public – and create their own. Often lofty and frequently loved, these cultural institutions offer a new approach for how brands can interact with their audiences: by stepping back, providing space and facilitating the... See more
Charlie Robin Jones • Brands as Libraries
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic • 2 highlights
amazon.com
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?