The Inside Story of Why Apple Bet Big on a Mixed-Reality Headset
added by Timothy Shih · updated 2y ago
The Inside Story of Why Apple Bet Big on a Mixed-Reality Headset
- in the case of VR at Oculus, we also never really felt like the world had a Northstar that could truly capture human hearts and minds, and without that it would be impossible to transition VR from being a niche gamer tech to the incredible spatial computing paradigm that we always thought it potentially represented (which I still very much believe ... See more
from Vision Pro is an over-engineered “devkit” // Hardware bleeds genius & audacity but software story is disheartening // What we got wrong at Oculus that Apple got right // Why...
sari added
on storytelling - without a Northstar, you have nothing. (this is from the former head of Oculus at Meta)
- This is a very deep memo about VR and AR that was sent by Zuckerberg in 2015.In this memo, he shared that VR / AR was going to be the biggest technology ten years from then (by 2025). Mark mentions their urgency about developing a brand, financial, and strategic goal in order to not be left behind by Google and Apple which have an advantage because... See more
from Zuck on buying Unity by Sriram Krishnan
Yaro Celis and added
Vision Pro is an over-engineered “devkit” // Hardware bleeds genius & audacity but software story is disheartening // What we got wrong at Oculus that Apple got right // Why...
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Lucas Kohorst and added