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Taking a product or service that people have had to pay for and making it free is perhaps the most powerful way to democratize access to it. Robinhood democratizes access to investing by offering a commission-free platform.

New technologies and business models have made investing accessible. Anyone with a smartphone, for instance, can use Robinhood. Robinhood also popularized zero-fee trading, which forced the hands of brokerages like E*Trade and Charles Schwab. Commission-free trading is now the norm.

Robinhood, on the other hand, gives people control... maybe too much control. And so far, people are loving it. Robinhood has added 3 million accounts since the beginning of COVID, and those accounts are trading frequently.