Consistency becomes more important than intensity.

reimagine a world where we take only what nature can replace.”

A strong culture and the ability to fund its own existence (also known as profitability) is how a company actually stays in the game for the long term.

Just Cause is about the future. It defines where we are going.

the responsibility of business must: Advance a purpose: Offer people a sense of belonging and a feeling that their lives and their work have value beyond the physical work. Protect people: Operate our companies in a way that protects the people who work for us, the people who buy from us and the environments in which we live and work. Generate prof

Performance can easily be quantified in terms of output.

It is now self-evident that we need a new definition of the responsibility of business that better aligns with the idea that business is an infinite game. A definition that understands that money is a result and not a purpose. A definition that gives employees and the people who lead them the feeling that their work has value beyond the money they

Having one primary Worthy Rival has huge advantages. It provides for a single point of focus for strategies to be developed, resources to be allocated and the attentions of internal factions to be pointed.

It is not technology that explains failure; it is less about technology, per se, and more about the leaders’ failure to envision the future of their business as the world changes around them. It is the result of shortsightedness. And shortsightedness is an inherent condition of leaders who play with a finite mindset.