A Just Cause is something we stand for and believe in, not something we oppose.

In finite games, there’s a single, agreed-upon metric that separates the winner from the loser, things like goals scored, speed or strength. In infinite games, there are multiple metrics, which is why we can never declare a winner.

common cause. That is no longer the case. Absent an identified external Worthy Rival, the two parties now see each other as the existential threat to the nation. All the while, the real threats to America grow ever stronger.

Many newspapers and magazines uprooted their business models when they went digital, for example, not because they found a better way to advance their Cause but because they were forced to make the change in the face of a changing world. Though necessary to stay alive, that kind of change rarely inspires the people inside the organization or reigni

In a culture dominated by intense pressure to meet quarterly or annual targets, too many of our leaders value high performers with little consideration of whether others on the team can trust them.

The combination of the keeper of the vision (CVO) and the operator (the CFO or COO).

was human nature for people to act to advance their own interests.

Being for something, in contrast, is about feeling inspired. Being for ignites the human spirit and fills us with hope and optimism.

Courage, as it relates to leading with an infinite mindset, is the willingness to completely change our perception of how the world works. It is the courage to reject Milton Friedman’s stated purpose of business and embrace an alternative definition. When we have the courage to change our mindset from a finite view to a more infinite view, many of