The Infinite Game

it is essential that we be honest with ourselves and others about our choice—for our choice makes ripples. Only when those around us—our colleagues, customers and investors—know how we have chosen to play can they adjust their expectations and behaviors accordingly.

They are entitled to know how we will play so that they may make smarter decisions about who they want to work for, buy from or invest in.

A true Just Cause is deeply personal to those who hear it, and it must be deeply personal to those who espouse it.

FINITE AND INFINITE GAMES

was human nature for people to act to advance their own interests.

ethical fading. Remember, the very definition of ethical fading is engaging in unethical behavior while believing that we are still acting in line with our own moral or ethical code.

how are we to find the courage to change our mindset? We can wait for a life-altering experience that shakes us to our core and challenges the way we see the world. Or we can find a Just Cause that inspires us; surround ourselves with others with whom we share common cause, people we trust and who trust us; identify a Rival worthy of comparison tha

as the keeper of the Cause, they take accountability for deciding when short-term finite costs are worth it to advance the infinite vision. They think beyond the bottom line. As the ultimate infinite player, the CVO must go up and out.

Whereas CVOs focus on up and out, CFOs and COOs focus on down and in. One requires eyes on the infinite horizon, the other requires eyes on the business plan.