True trust takes time to develop and it can take some people longer than others.

This is what the idealized journey of a Just Cause feels like—no matter how much we have achieved, we always feel we have further to go.

to succeed in the Infinite Game of business, we have to stop thinking about who wins or who’s the best and start thinking about how to build organizations that are strong enough and healthy enough to stay in the game for many generations to come. The benefits of which, ironically, often make companies stronger in the near term also.

The Marine Corps uses the LRC to evaluate the leadership qualities of their future officers. They look at things like how well the candidates follow a leader or deal with adversity and how quickly they can understand a situation and prioritize and delegate tasks. The amazing thing is, of all the qualities those future leaders are assessed on, the

Growth Is Not a Just Cause Imagine you walk out of your house one morning and see your neighbor packing up his car. “Where are you going?” you ask. “Vacation,” he replies. “Nice. Where are you going?” you follow up, curious. “I told you, vacation,” he replies again. “I got that,” you say, “but where are you going?” Exasperated, your neighbor

Everyone has their own WHY (and everyone can know what their WHY is if they choose to uncover it). But we do not have to have our own Just Cause, we can choose to join someone else’s. Indeed we can start a movement, or we can choose to join one and make it our own.

Leaders will work to create these environments when we train them how to prioritize their people over the results. And this is the true definition of what it means to lead.

A Just Cause is the context for all our other goals, big and small, and all of our finite achievements must help to advance the Just Cause.

According to a study by McKinsey, the average life span of an S&P 500 company has dropped over forty years since the 1950s, from an average of sixty-one years to less than eighteen years today. And according to Professor Richard Foster of Yale University, the rate of change “is at a faster pace than ever.” I accept there are multiple factors that