Rugged individualism is still deeply enmeshed in American culture. And its myth is one of our biggest exports to the rest of the world. Rugged individualism is the philosophical foundation that convinces you that if you fail, it’s because you’re not good enough. Rugged individualism erases the impact of structural and systemic inequality.

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The Problem: Heroic Individualism

Heroic individualism is an ongoing game of oneupmanship against both self and others, where measurable achievement is the main arbiter of success and self-worth, and where productivity often gets prioritized over people.