The Imperceptible Mechanisms of Deep Community

Social media’s combination of global reach,

performance metrics, platform design, content

format, and algorithmic interference have changed

how creators make for others, and how others

perceive and interact with creators' work.

The results are an eternal presence, persistent

feedback, an unrealistic expectation of virality,

harmful social comparison, crea

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“If your stuff’s not performing well ... you might be aware that the algorithm is doing some shenanigans to tank your views or likes,” explained Kate, but that awareness doesn’t always translate into frustration with the platform. “There’s this doubt that creeps in about your own work, what you should be doing,” she shared.

In the post-hipster era, you listened to what Spotify told you to listen to. If you read a book, it was because the precise pattern of blobby pastel-coloured shapes on its cover contained coded instructions to TikTok’s algorithm that sent it zooming to the top of your feed. Your tastes and preferences were decided for you by vast crystalline machin... See more