Social media’s combination of global reach,

performance metrics, platform design, content

format, and algorithmic interference have changed

how creators make for others, and how others

perceive and interact with creators' work.

The results are an eternal presence, persistent

feedback, an unrealistic expectation of virality,

harmful social comparison, crea

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This shift has profound implications for creators. To succeed in an algorithm-driven system, they must produce work that not only fits the platform’s criteria but also generates consistent engagement. The pressure to conform stifles originality, creating a homogenized cultural landscape. Even when exceptional works do emerge, they are often drowned... See more

“If your stuff’s not performing well ... you might be aware that the algorithm is doing some shenanigans to tank your views or likes,” explained Kate, but that awareness doesn’t always translate into frustration with the platform. “There’s this doubt that creeps in about your own work, what you should be doing,” she shared.