The Imperceptible Mechanisms of Deep Community

Kelly’s vision depends on an evolution of the Internet in which the vast tangle of possible one-on-one connections partition into countless small cliques—each one a fandom or a mini community revelling in the discovery of others who share their quirks. Instead, the social-media giants effectively rerouted these connections through a small number of... See more

Unfortunately, the patterns of our techno-social order tend toward the fracturing of community and the isolation of the person. We are offered an array of tools that promise to assuage the resulting economic and psychic precarity, but, more often than not, their real aim implicit in their design is to perpetuate and accelerate social fragmentation ... See more

Success here will come down to implementation details. The incentive structure, funding sources, size, goals, moderation approach, and community management philosophy of these networks will determine their long term viability as both businesses and communities. Whether coming at it from the angle of social media, brand, or content creator, building... See more