The Impact Equation: Are You Making Things Happen or Just Making Noise?

What the famous maxim of the Web “Great content spreads itself” truly means is “Great content makes you want to spread it yourself.” This can happen by accident, but it most often happens by design.

We want you to think about how your tribe can come from anywhere. We want you to think about how to leave an impression on those who matter and help them gather around you. We want their passion and yours to come together so that you can leave your mark on the world. In short, we want you to have an impact.

The transformation we see in the media landscape is, in a sense, a power grab, and it will belong to those who are the fastest and the sharpest among us.

What to do will no longer be obvious. People will have to take control in order to get anything done at all.

The moment you get too eased into the game you’re playing is the moment you’ll miss the chance to level up.

Think about what else you want to be known for, apart from your primary function.

The transformation we see in the media landscape is, in a sense, a power grab, and it will belong to those who are the fastest and the sharpest among us.

Pick a metric for everything you’re doing that matters.

Ideas can help people change the world, and now anyone can become powerful enough to be a catalyst for what matters to them.

Only the smartest people catch badly designed ideas—and even then, only if they have the patience to do so.