For the first time, they can type in any thought they dare say aloud and see how many likes and comments it receives. While limited, this ability has shown people, for the first time, what others think is worthy of sharing and what is not. They are exposed to their own success, or lack thereof, quickly and painlessly, allowing much more feedback

Working with and thinking about the human dimension has always served us well because it means we understand the final recipient.

Writing is now one of the few skills you must have—and we really mean “must” here—for the twenty-first century.

High Articulation means an idea is like a sword, cutting through the fog of the brain and hitting you in exactly the right place to make you understand it. If Contrast is about being seen, Articulation is about being understood, instantly.

Anyone can differentiate themselves through any offering they have or anything they refuse to offer that their competitors do without thinking.

We want you to think about how your tribe can come from anywhere. We want you to think about how to leave an impression on those who matter and help them gather around you. We want their passion and yours to come together so that you can leave your mark on the world. In short, we want you to have an impact.

Play new games. Once you’re feeling fairly comfortable with the game you’re playing, look for a new way to mix it up.

But this requires you to stop thinking like an employee. No one here will tell you what to do, because no one wants you to take anything away from them.

Realize that in life and business, it’s always what stands out that gets remembered. If everyone competes on price, but you are the only one raging about your incredible customer service, then that’s what we’ll remember.