The Impact Equation: Are You Making Things Happen or Just Making Noise?

High Articulation means an idea is like a sword, cutting through the fog of the brain and hitting you in exactly the right place to make you understand it. If Contrast is about being seen, Articulation is about being understood, instantly.

But this requires you to stop thinking like an employee. No one here will tell you what to do, because no one wants you to take anything away from them.

Think about what else you want to be known for, apart from your primary function.

Take what you’ve learned, and move it to the next game. It’s building on what you know and helping you find even more Contrast from those around you.

Working with and thinking about the human dimension has always served us well because it means we understand the final recipient.

Learning metaphors helps with Contrast like you wouldn’t believe. If you want to build impact, learn and practice to understand metaphors. Learn how to build mental bridges between something that’s hard to understand to something that’s a lot easier to understand.

The transformation we see in the media landscape is, in a sense, a power grab, and it will belong to those who are the fastest and the sharpest among us.

developing a channel is about more than expression. It’s about strategy, and it’s an important step for your personal life, your business, and your career. It’s something you need to be doing not when you are working on your new project, but much earlier than that. Otherwise, it will be too late.

We want you to think about how your tribe can come from anywhere. We want you to think about how to leave an impression on those who matter and help them gather around you. We want their passion and yours to come together so that you can leave your mark on the world. In short, we want you to have an impact.