
The Impact Equation: Are You Making Things Happen or Just Making Noise?

Contrast. When an idea hits a person, it has to feel like something similar to an idea he or she has already experienced, yet it has to be different enough to get noticed.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
For the first time, they can type in any thought they dare say aloud and see how many likes and comments it receives. While limited, this ability has shown people, for the first time, what others think is worthy of sharing and what is not. They are exposed to their own success, or lack thereof, quickly and painlessly, allowing much more feedback
... See moreChris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
Using emotion in your content is essential to creating a unique value, and you will need to learn how. This is because information alone rarely sways people. Only feelings do.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
Once you see what emotion you are able to create and what emotion your audience tends to respond to, it’s time to create smart content around those feelings and wrap smart ideas around them.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
But this requires you to stop thinking like an employee. No one here will tell you what to do, because no one wants you to take anything away from them.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
Romance thirty. This is a business goal. You want to treat your thirty best customers (or whatever number you think you can manage) very well.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
Working with and thinking about the human dimension has always served us well because it means we understand the final recipient.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
It will be harder to impress audiences tomorrow than today, as it is harder today than yesterday.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
if you want your ideas to have impact, you have to be a participant.