
The Impact Equation: Are You Making Things Happen or Just Making Noise?

Pick a metric for everything you’re doing that matters.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
What the famous maxim of the Web “Great content spreads itself” truly means is “Great content makes you want to spread it yourself.” This can happen by accident, but it most often happens by design.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
Writing is now one of the few skills you must have—and we really mean “must” here—for the twenty-first century.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
Once you see what emotion you are able to create and what emotion your audience tends to respond to, it’s time to create smart content around those feelings and wrap smart ideas around them.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
Ideas can help people change the world, and now anyone can become powerful enough to be a catalyst for what matters to them.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
Play new games. Once you’re feeling fairly comfortable with the game you’re playing, look for a new way to mix it up.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
developing a channel is about more than expression. It’s about strategy, and it’s an important step for your personal life, your business, and your career. It’s something you need to be doing not when you are working on your new project, but much earlier than that. Otherwise, it will be too late.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
Echo is all about the feeling of connection you give your reader, visitor, or participant.
Chris Brogan • The Impact Equation: Are You Making Things Happen or Just Making Noise?
The infrastructure of that time period would have restricted us—now the infrastructure sets us free. We were given opportunity simply because of when we were born and where we happened to be.