
The Icarus Deception: How High Will You Fly?

the best path is to become a patron and to surround ourselves with people willing to do the undone and to take responsibility for what happens next.
Seth Godin • The Icarus Deception: How High Will You Fly?
It’s easy to treat people as invisible, as long as we get what we want.
Seth Godin • The Icarus Deception: How High Will You Fly?
Ordinary objects in the course of an ordinary day carry little danger.
Seth Godin • The Icarus Deception: How High Will You Fly?
If your factory burns down but you have loyal customers, you’ll be fine. On the other hand, if you lose your customers, even your factory isn’t going to help you—Detroit is filled with empty factories.
Seth Godin • The Icarus Deception: How High Will You Fly?
Who will your customers become after they interact with you?
Seth Godin • The Icarus Deception: How High Will You Fly?
The man who invented the ship invented the shipwreck.
Seth Godin • The Icarus Deception: How High Will You Fly?
what we are drawn to is the vulnerability and transparency that bring us together,
Seth Godin • The Icarus Deception: How High Will You Fly?
The cost of being wrong is dwarfed by the cost of not trying.
Seth Godin • The Icarus Deception: How High Will You Fly?
All we’re willing to pay you extra for is what we don’t assume, what we can’t get easily and regularly and for free.