
The Icarus Deception: How High Will You Fly?

She’s the person who figures out what to do next—and then does it. She improvises.
Seth Godin • The Icarus Deception: How High Will You Fly?
Conformity was easier, safer, and cheaper than diversity.
Seth Godin • The Icarus Deception: How High Will You Fly?
Creating art is a habit, one that we practice daily or hourly until we get good at it.
Seth Godin • The Icarus Deception: How High Will You Fly?
The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
Seth Godin • The Icarus Deception: How High Will You Fly?
Teamwork is what we call it when you do what the boss says.
Seth Godin • The Icarus Deception: How High Will You Fly?
If your factory burns down but you have loyal customers, you’ll be fine. On the other hand, if you lose your customers, even your factory isn’t going to help you—Detroit is filled with empty factories.
Seth Godin • The Icarus Deception: How High Will You Fly?
Part of your hard work is to shun the nonbelievers and to focus on the audience of your choice.
Seth Godin • The Icarus Deception: How High Will You Fly?
Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying on the system in the first place.
Seth Godin • The Icarus Deception: How High Will You Fly?
Our worldview changes what we see and how we interpret what we learn, making us blind. And we are blind to our blindness. People change