
The Icarus Deception: How High Will You Fly?

If you want access to my attention, my gratitude, and my soul, you will earn it with your emotional labor.
Seth Godin • The Icarus Deception: How High Will You Fly?
If your factory burns down but you have loyal customers, you’ll be fine. On the other hand, if you lose your customers, even your factory isn’t going to help you—Detroit is filled with empty factories.
Seth Godin • The Icarus Deception: How High Will You Fly?
the industrial system is optimized and polished and stretched to be good at maximizing profit.
Seth Godin • The Icarus Deception: How High Will You Fly?
When the critic pushes you to make better art, art that you are capable of, then her response is worth cherishing. But the critic who pushes you to fit in or dumb down your work—take that criticism with caution.
Seth Godin • The Icarus Deception: How High Will You Fly?
Rejection says something about the critic, but not about you. Perhaps it means you chose the wrong audience. And yes, perhaps, if you’ve exhausted all possible audiences, it means that you need to make better art.
Seth Godin • The Icarus Deception: How High Will You Fly?
Our worldview changes the questions we ask ourselves when confronted by a new situation or idea. The questions you ask yourself change the way you perceive the world.
Seth Godin • The Icarus Deception: How High Will You Fly?
There are more musicians making more music being heard by more people and earning more money than ever before.
Seth Godin • The Icarus Deception: How High Will You Fly?
The impresario is a pathfinder.
Seth Godin • The Icarus Deception: How High Will You Fly?
PAIN is the truth of art. Art is not a hobby or a pastime. It is the result of an internal battle royal, one between the quest for safety and the desire to matter.