The Hyper-Personalization of Everything

The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every intera... See more

the self is no longer a subject but a project . The self is something to be optimised, to be maximised, to be made efficient, cultivated for its capacity for productive output. The worry is that all life activities become viewed as lines on a résumé. Knowingly or otherwise, we risk being constantly governed by the question How is what I’m doing rig

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But they’re not alone — the internet has democratized the ability to create new reality bubbles and distort old ones. We’re just beginning to grapple with the consequences of this seismic cultural shift.

Allow me to pair this line of thought with an observation Chris Gilliard made a couple of months ago regarding an app that promises to “take care of your meals each week with increasing relevancy and minimal input from the user.” “Really weird,” Gilliard noted, “how tech companies are all promising to offload your decision making so you can ha

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